Ray Branch is widely respected for creating many of the automotive industries most critical KPI's and best management practices used by top operators in the retail automotive industry today. Ray started his career as a Technician, Shop Forman, and Service Advisor. He spent time at a highline manufacturer and top 3rd party provider. Nearly three decades ago Mr. Branch created a comprehensive analysis system. He realized the need to provide a consistent and detailed analysis to better identify opportunities, manage process improvement, and help guide his employees across the 27 service departments he oversaw.

The company Patriarch, Les Silver founded Newgen Results Corporation, MPI, and Service Repair Solutions. Dating back to the early 1980's, Mr. Silver has pioneered almost every aspect of automotive service technology. Two of his sons started in the industry a decade ago while working for SRS (parent company to MPI, AutoPoint, Identifix, & IATN). Through various sales, product development and managerial roles they learned the lasting belief is that technology must serve to improve processes and generate tangible results. Leigh Silver has a background in economics and financial accounting. Darcy Silver has a background in hospitality.